Episode 93

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Published on:

8th Nov 2024

Laura Bull - Branding it's not Marketing

In this conversation, Laura Bull, a branding and marketing expert, discusses the critical importance of branding for authors and creative entrepreneurs. She emphasizes the distinction between marketing and branding, the need for consistency, and the necessity of a strong online presence. Laura shares insights on how to evolve a brand over time, the significance of understanding one's target audience, and the key takeaways for effective branding strategies. The discussion also highlights the importance of clarity and confidence in branding, as well as the need for authors to actively market their work continuously.

Takeaways

Branding is essential for authors and creative entrepreneurs.

Understanding the difference between marketing and branding is crucial.

Every book should be treated as a business.

Consistency in branding helps build a loyal audience.

A strong online presence is necessary for success.

Authors must continuously market their books, regardless of age.

Clarity and confidence in branding lead to better decision-making.

Comparison with competitors can hinder creativity.

Evolving your brand is important as your audience changes.

Every book should have a clear mission statement.

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About the Podcast

Author Ecke
Tell Us Your Story
Have you ever thought about writing your first book? After writing my first novel, I wanted to uncover how other authors went from an idea to a published book. Hopefully, you can find the motivation to take your idea to a printed book. We are here to motivate you; once you publish it, we can have you on the Author Eche. Tell Us Your Story.

About your host

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Travis Davis

Travis is the author of thrillers Flames of Deception and Cobalt: The Rise and Fall of the Great Reset. He is also the author of One of Four: World War One Through the Eyes of an Unknown Soldier. Travis is An Air Force Brat who grew up in Arkansas, Spain, New York, and California. He joined the US Army at 17 years old as an Armored Reconnaissance Specialist and was stationed in the various forts in the United States and Germany, where he met his beautiful wife. During his three tours in Germany, he conducted hundreds of border patrols along the East-West German border and Czechoslovakia-West German border. Where he saw first-hand communism and its oppression of its citizens, he retired from the US Army, where his last duty assignment was as Assistant Operations Sergeant of the 2nd Armored Cavalry Regiment, Fort Polk, Louisiana. He is a lifetime member of the Sergeant Morales Club and received multiple awards, including the Meritorious Service Medal.
When he is not writing or working, Travis enjoys exercising, traveling (he loves a good road trip), baking different loaves of bread, and just relaxing in his backyard with friends and family while having a cold beer. He currently lives in Allen, Texas, with his wife of 36 years; he has three adult children: two daughters living in Arkansas, one son living in Northern Virginia, and eight wonderful grandchildren.

“Travis never met a stranger,” his wife always says.